Ovens on at four. Doors open at six.
A neighbourhood bakery in South Plainfield, New Jersey. Cakes, pies, pastries and cookies, in compact quarters, made the way they have been made here for a very long time.
- 4.6944 Google reviews
- 6 AMTuesday to Friday
- $1–40per person
The night shift
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4:00
The ovens come on
Long before the street does. Dough that was mixed yesterday has been proving overnight and is ready to go in.
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5:15
The case starts filling
Crumb muffins, croissants, turnovers. The bread comes out first because the bread is what people come for at six.
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6:00
The door unlocks
Tuesday through Friday, without exception. There is usually somebody already outside.
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All day
The neighbourhood arrives
Birthday cakes, holiday rolls, a coffee and a croissant. Nine hundred and forty-four reviews' worth of ordinary mornings.
In the case
The items customers name most often. The full case is larger, changes daily, and is best judged in person.
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Most asked for
Strawberry Cheesecake
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Most asked for
Carrot Cake
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Most asked for
Croissant
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Tres Leches Cake
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Strawberry Shortcake
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Apple Crumb Muffin
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German Chocolate Cake
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Red Velvet Cupcake
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Rainbow Cake
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Reviewers also single out the pineapple turnovers and the mocha cake, neither of which is on any published list — ask at the counter.
Custom cakes
Birthdays, communions, showers, weddings. Customers describe bringing in a reference photo and getting back something that matched it — sometimes at very short notice.
Custom work is arranged by phone or at the counter. There is no online order form, so call and talk to somebody.
Call to order a cakeWhat people say
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“Great service and selection of baked desserts”
Google review -
“Staff is super friendly makes you feel at home”
Google review -
“Always had amazing freshly baked breads, cookies, pastries, cakes, muffins.”
Google review
One reviewer writes that they have been a customer for over forty years — since childhood — and that the bakery made their multi-tier wedding cake in the nineties. Paraphrased from a public Google review. Full reviews are on the Google listing.
Hours
- Monday
- Closed
- Tuesday
- 6:00 AM – 7:30 PM
- Wednesday
- 6:00 AM – 7:30 PM
- Thursday
- 6:00 AM – 7:30 PM
- Friday
- 6:00 AM – 7:30 PM
- Saturday
- Early – 8:00 PM
- Sunday
- Early – 8:00 PM
Weekend opening is listed differently by different directories, and holiday hours change. Please call before you travel.